CupInfo: Malmö-Skåne, Sweden
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Dock area in Valencia harbor

(Photo Credit)


For the first time ever America's Cup racing comes to Northern Europe in the Malmö-Skåne region of Sweden.  We want to express appreciation to Mats, our man in Stockholm, for researching and writing the profile below for the benefit of CupInfo readers.

Let's Regatta!


Malmö, Sweden

Swedish FlagMalmö is the third largest city in Sweden. It is strategically located in the expansive Öresund region with the Danish capital Copenhagen right across the Öresund strait.

Sailing in Sweden

Sailing is not a big sport in Sweden. Recreational sailing however is very popular and beer-can racing is common. The sailing capital of Sweden is Gothenburg, which is an exception to the previous statement that sailing is not big in Sweden. In Gothenburg sailing is big.

If you walk up to an average Swede in Stockholm and ask him or her what they think about the America’s Cup, you’ll probably get “America’s what?” as an answer. Few people follow the Cup racing and there is not much media coverage. Sailing is underrepresented in media as a whole.

Strangely enough, despite the low popularity of the sport in Sweden, there are many very talented and successful Swedish sailors, and Sweden always seems to have a finger in the game when it comes to big sailing events. Sweden has had one or more entries in every Whitbread/Volvo Ocean Race since 1989 and many Swedish sailors have competed.

The Swedish Match tour pretty much speaks for itself, with Magnus Holmberg (currently skipper of Victory Challenge) winning the tour once and being runner-up on two occasions. Freddy Lööf has proven his valor both in the Finn and later the Star, winning the Star worlds twice. Marie Björling is ranked number one on the ISAF match racing rankings for women. Other notable Swedish sailors are (in no particular order, and probably leaving many out):

  • Pelle Pettersson. For many years the face of Swedish sailing. As well as being successful in racing, Pelle is an accomplished yacht designer, and his America's Cup experience includes 1977 challenger candidate Sverige.

  • Gunnar “Gurra” Krantz. Skippered the Swedish America’s Cup entry in 1992. Has also been involved in the Whitbread/Volvo on several occasions as skipper or crew.

  • Anna Drougge. Successful ocean racer and multihull sailor.

  • Magnus “Mange” Olsson. Sailed around the world on racing boats many times.

  • Roger Nilsson. Several Whitbread/Volvos and more recently G-class Catamarans hurtling around the globe at breathtaking speeds.

  • Björn Hansen. Sailing on the Swedish Match Tour.

and many more…

Another funny thing about the Swedish interest in sailing is that even though most people you talk to don’t care much about sailing, when there is an event like the Volvo Ocean Race stopover in Gothenburg in 2002, people turn up in boats and on the beaches by the hundreds of thousands.  Probably we’ll see the same thing during the acts in Malmö.

Sweden, Victory Challenge and the America's Cup


Photo:©Victory Challenge


Most Swedes are probably not aware that the country has an entry in the America’s Cup. Victory Challenge and its sponsors have done a great job of trying to increase the attention on sailing in general and the America's Cup in particular. For Swedish sailing enthusiasts however, the Victory Challenge participation is a huge thing.

The cup racing coming to Sweden is very significant for Swedish sailing. Like the VOR stopover in Gothenburg 2002, the Malmö acts will throw sailing into the media spotlight in Sweden, and hopefully more and more people will take interest in the sport.


Why Malmö?


Photo:©2005 Oskar Kihlborg/
Victory Challenge

Malmö is probably the only suitable venue for America's Cup racing in Sweden, at least among the major cities. Stockholm is surrounded by an archipelago of thousands and thousands of small islands, and it would take hours to tow the yachts from a central location to any suitable race area, or alternatively you would have to set up the Cup village on some remote island. Gothenburg has a bit of the same problem as Stockholm though the archipelago there is not as “deep” as in Stockholm. Malmö, however, does not have an archipelago. You can race ACC yachts just a mile out of the harbor.

If Victory Challenge were to win the America's Cup, Malmö would probably be the place to stage the defense. The waters around Malmö rarely freeze during the winter, unlike Stockholm, so the sailing season is much longer.

Good access between Malmö and Copenhagen just across the bridge also increase the practicality of Malmö as a host city.




General Information:
Population:   ~270,000 Malmö
Prevailing Language:   Swedish (though most Swedes speak English fairly well)
Currency:   Swedish Krona (SEK)
Business Competitive Index:   Sweden’s rank is 3
Time Zone:   GMT + 1 hour in winter, GMT +2  in the summer (last Sunday in March until the last Sunday in October).
    Dining is Sweden is at regular European times. Breakfast is normally from 7.00-10.00, lunch from 11.30 to 14.00 and dinner from 18.00 until late.
Electricity:   220-240 V AC, 50 Hz

Mineral water (1.5 liter bottle):   €1.5 = €1/liter
Beer (0.5 liter bottle):   €1 - €2 depending on brand/origin.
Note on beer:   Sweden has an alcohol monopoly which means that alcoholic beverages (over a certain alcohol percentage, including regular beer) can only be bought at Systembolaget, which is a government-owned chain of shops. You’ll find them quite easily, as there are nine Systembolaget shops in Malmö. Opening times are somewhat restricted, normally 10-19 weekdays, 10-15 Saturdays and closed on Sundays. Of course alcoholic beverages are served in pubs and restaurants, but that is a different story.
Film (24 exposures):     Approx €2.7 - €3
Three course meal with beer/wine:    Difficult to say. Anything from €30-40 to as much as you can afford. Eating out is not cheap in Sweden. Off course there are cheap restaurants, but as the old saying goes; you get what you pay for.
Big Mac Index:   4.46    (See the Big Mac index on for explanations).


Getting to Malmo

By air:   The easiest way to get to Malmö by air is to fly to Copenhagen (airport code CPH) and take the train across the bridge to Malmö. The train leaves several times per hour from Kastrup airport and is relatively cheap. Kastrup (CPH) is the major airport for Scandinavia and there should be direct flights into Kastrup from most international locations.
By car:   You can drive to Malmö from continental Europe via Denmark and the bridges (toll roads) across Store Bælt and Öresund, or by ferries from Puttgarden in Germany to Rødby in Denmark and from Helsingør in Denmark to Helsingborg in Sweden (60 km from Malmö).
By train:   You can get to Malmö by train from continental Europe. You’ll have to change trains a couple of times probably, but you’ll get there. Check your local railway company for booking information.

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About the photograph from space above

SWEDEN/ORESUND, MALMO, 2 Nov. 2004, from International Space Station ( STS085-752-86 )


From: The Gateway to Astronaut Photography of Earth:

"The Gateway to Astronaut Photography of Earth hosts the best and most complete online collection of astronaut photographs of the Earth.

Beginning with the Mercury missions in the early 1960s, astronauts have taken photographs of the Earth. Our database tracks the locations, supporting data, and digital images for these photographs. We process images coming down from the Space Shuttle and International Space Station on a daily basis and add them to the more than 616,912 views of the Earth already made accessible on our website. These images include 173,314 from the International Space Station (updated 8/1/2005; see database content summary).

British astronomer Sir Fred Hoyle stated, 'Once a photograph of the Earth, taken from outside, is available - once the sheer isolation of the Earth becomes known - a new idea as powerful as any in history will be let loose.'"


Photo Credit:
 NASA Johnson Space Center - Earth Sciences and Image Analysis (NASA-JSC-ES&IA)