Land Rover BAR: Press Release
Title Sponsor for British Team

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Land Rover Sponsors Ben Ainslie Racing
Title Sponsor Comes to British Challenge, Also Brings Technical Resources

June 24, 2015


Ben Ainslie Racing, the British Challenger for the 35th America's Cup, is delighted to announce a new global partnership with Land Rover. As Title and Exclusive Innovation Partner, Jaguar Land Rover's engineers and designers will work closely with the team to provide race winning technology.

The new team, renamed Land Rover BAR, was announced at their new 74,000 sq ft purpose-built, sustainable (BREEAM Excellent) home in Portsmouth, UK, days after the facility became fully operational.

Land Rover BAR Team Principal, Ben Ainslie

Jaguar Land Rover's Advanced Engineering Team has already started work on a number of design challenges where they can contribute their unique knowledge. The British automotive manufacturer will become a core member of the team's Technical Innovation Group (TIG), powered by PA Consulting. The TIG will bring together the best of British design, technology and innovation to contribute to this unique technical and sporting challenge, with the ultimate aim of bringing the Cup home. The America's Cup is the oldest international trophy in sport, it started here, and Britain has never won it.

Land Rover BAR train in their foiling AC45F on the Solent

Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director said: "At Land Rover we have a long history in sailing. This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does. Yes, we make cars, but we will make a real difference to the performance of the Land Rover BAR team and we will help create the fastest boat possible in the hope of bringing the America's Cup to the UK for the first time."

Ben Ainslie, Team Principal of Land Rover BAR said: "We are delighted to have Land Rover as our Title and Exclusive Innovation Partner. A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team, and our Technical Innovation Group. Together we will develop race-winning technology for our America's Cup Class boat."

 The Land Rover BAR team are now fully operational from their new Portsmouth home

Land Rover BAR will start their challenge representing Royal Yacht Squadron Racing for the America's Cup at home in Portsmouth in the Louis Vuitton America's Cup World Series Portsmouth, in a month's time. Over 90,000 tickets have already been sold for the four days, 23rd to the 26th July 2015. The last few tickets are still available to come and support Land Rover BAR as they start racing for the 35th America's Cup.

 --From Land Rover Ben Ainslie Racing

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